Sofia Vergara in “Family Celebrity,” in which Vergara excitedly walks into a family gathering only to be outshined by a family member (another Gigillionaire) who now has AT&T Fiber.
“At the core of the campaign is an invitation to: Live Like a GIGillionaire. Because once you have the power of hyper-gig speeds, everything gets better. You might even outdo a celebrity or two,” said Matt Miller, Chief Creative Officer, BBDO Los Angeles & Omnicom for AT&T. “Pulling off the launch work was no small feat. With on-going production challenges throughout this pandemic, incredibly tight timelines, and the schedules of some of the most amazing celebrity talent on earth, we’re still a bit shocked that we not only pulled it off but exceeded our expectations.”
See also AT&T's “A Lot in Common” here.
Director: Jess Coulter
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Head of Production: Devon
Producer: Tanya Stephens
DP: Gyula Pados
Production Designer: Jason Edmonds
Casting: Ryan Bernstein / RMG Casting
Principal Talent: Sofia Vergara
Matt Miller, CHIEF CREATIVE OFFICER
David Cuccinello, EVP, EXECUTIVE CREATIVE DIRECTOR
David Povill, EVP, EXECUTIVE CREATIVE DIRECTOR
Rick Utzinger, EXECUTIVE CREATIVE DIRECTOR
Rob Anton CREATIVE DIRECTOR
Julie Collins EVP, GROUP EXECUTIVE PRODUCER
Becky Reagan, EXECUTIVE PRODUCER
Melissa Chester, MUSIC EXECUTIVE PRODUCER
Meg Foley, SENIOR INTEGRATED BUSINESS MANAGER
Julien Lemoine, MANAGING DIRECTOR
Dion Aralihalli EVP, SENIOR DIRECTOR
Rebecca Wojcicki, VP, ACCOUNT DIRECTOR
Nate Pouley, ACCOUNT SUPERVISOR
Bobby Walker, ACCOUNT EXECUTIVE
Harvey Lewis,COST CONSULTANT, EVP
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