In this spot, Alyssa Milano explains how she's reached her happy weight through the wonders of Atkins, a diet that is sustainable and easy to stay on. Have to say I wasn't even aware Alyssa Milano needed to go on a diet, but good for her.
Client: Atkins Nutritionals
Agency of Record: Campbell Ewald
EVP Group Creative Director: Bernie Hogya
SVP Group Creative Director: Ron Wachino
Sr. Project Manager: Michael Schlachter
Copywriter: Ron Wachino
Producers: Matt Joyner
Producers: Matt Joyner
EVP Group Account Director: Jonathan Lange
Account Supervisor: Aneika Fermin
Assistant Account Executive: Tamara Chassagne
Head of Planning: Marcia Lorente
Strategic Planner: Nushien Fateh
Photographer/Designer: Sara Marandi
Production Company: Believe Media
Director: Sara Marandi
Director of Photography: David Lanzenberg (Jeanne Vienne, Food DP)
Executive Producer: Jannie McInnes
Line Producer: Marc Benardout
Editing House: Union Editorial
Editor: Laura Milstein
Producer: Susan Motamed (Caryn MacLean, EP)
Audio Mix: Sonic Union
Mixer: Steve Rosen