In this spot for Atkins, Alyssa Milano gives us a plethora of reasons why Atkins isn't what you think it is. You can have carbs! You can have bars! There's TV dinners! There's an app! Etc, etc.
Client: Atkins Nutritionals
Agency of Record: Campbell Ewald
EVP Group Creative Director: Bernie Hogya
SVP Group Creative Director: Ron Wachino
Sr. Project Manager: Michael Schlachter
Copywriter: Ron Wachino
Producers: Matt Joyner
Producers: Matt Joyner
EVP Group Account Director: Jonathan Lange
Account Supervisor: Aneika Fermin
Assistant Account Executive: Tamara Chassagne
Head of Planning: Marcia Lorente
Strategic Planner: Nushien Fateh
Photographer/Designer: Sara Marandi
Production Company: Believe Media
Director: Sara Marandi
Director of Photography: David Lanzenberg (Jeanne Vienne, Food DP)
Executive Producer: Jannie McInnes
Line Producer: Marc Benardout
Editing House: Union Editorial
Editor: Laura Milstein
Producer: Susan Motamed (Caryn MacLean, EP)
Audio Mix: Sonic Union
Mixer: Steve Rosen
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