Republic in New Zealand has created this branding campaign for cult-classic Atari, reminding everyone why it is a cult-classic.
Atari-fans click on these links for nice big files you can print out and drool on. ;)
Atari Tennis
Atari Football
Atari Golf
Retouchers: Colin Falefata & Brett Sanders
Art Director: Greg Wylie
Account Director: Paul McNamara
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Atari is the only company that can brag about "bad graphics". ;)
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PermalinkYes. And I love how the embrace it! Obviously reaching the mid/late 20-40 year olds with this approach though. Do people younger than that remember it? Mmmmmmmm nostalgia.
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PermalinkThis goes really well with my post:
http://theworldofm.wordpress.com/2008/03/04/mario-retrocool/
I remember my first Atari game was Centipede. I think that was when I started needing glasses...
But why are they advertising again anyway?
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PermalinkLike Australia, it could be that in New Zealand it is still like 1972 :)
Sorry, couldn't resist.
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PermalinkThat's a really good question. Unless they started massproducing the Atari laptop this guy built I'm not interested. ;)
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PermalinkPlus, the only Atari I know now is a small companythat makes games that dont even make it big. If they think they're going to counter that using nostalgia, sadly it aint going to work
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PermalinkEven though this thread is probably not going to be read, I simply had to post this link on the off-chance people follow the comments sidebar. These should have been Atari games.
*grin*
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PermalinkPurp S: - Those are GREAT!
The covers are so close to the real things - I was trying to remember which ones are based on which (real ones, that is). (Of course, I never owned a 2600, but I played a lot of games...).
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PermalinkHA! Yes! "obligatory educational game", "It's Fucking Checkers", "Every Sport Ever In Pong Form" and "Backgammon For Friendless People" - that's inspired man.
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PermalinkThanks Dabitch, knew I could count on you to be my sole reader!
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PermalinkI read the new comments thread all the time, that's how i find the spammers to ban around here. (so many of them, so sad.)
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