Energy BBDO helped create buzz for the Art Institute of Chicago’s Modern Wing using OOH, Print and Digital media - in short, they went all out.
The basis of their idea is that the most modern thing of the modern Wing is the museum itself - architecht Renzo Piano has created a fitting masterpiece to host all others.
OOH work included: train cards, bus kings, double-decker bus wraps, two-sheet posters, bulletins, retailer windows; while the Print included newspapers and magazines; and the digital space utilized banner ads. All elements worked together to bring news of the new wing of the AIC to Chicago, Mid-West and NY art enthusiasts.
Client: Art Institute of Chicago
Project: Opening of the AIC's Modern Wing
Agency: Energy BBDO
Chief Creative Officer: Dan Fietsam
Group Creative Director: Todd Hoffman
Creative Director: Diane Jackson
Copywriter: Pete Noback
Art Director: Aziz Rawat
Designer: Jessica Campbell
Photographer(s): Dave Jordano, James Iska, Charles Young, John Faier
*Modern Wing architect is Renzo Piano
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