Locked in the battle with father time. OH SNAP. Kobe gets some heavy snark from Michael B Jordan. I tell you, if I have to sit through a spot that is basically a product demo with a gazillion features, I don't mind this one. At least the talent keeps it interesting. I just hope Apple will realize like all advertising, all we need is one freaking benefit to the product per spot.
Client: Apple
Agency: TBWA\Media Arts Lab
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Celebrities and sports celebrities may make for amusing conversations, but the product always takes a back seat.
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