APETIT - body painting - Tuorekset (2018) :30 (Finland)

It's a bit daring to use naked humans in food ads, as there is a matter of taste needed to be conveyed in the visuals and most people don't want to eat people.

They say that it took three days to capture photographs of three different vegetables that looked like human beings.

"We were amazed by Riina's dedication to creating exceptional artwork while also meeting our commercial communication objectives. The final outcome was truly breathtaking." - Miika Helenius - Head of Marketing, Apetit Oyj

Body painting artist & design: Riina Laine
Director & photography: Aleksi Koskinen
Production & concept: hasan & partners
Client: Apetit Oyj

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