TBWA Paris are back for Amnesty International with a vengeance - after the maybe/probably never approved bronze Lion winning campaign - this poignant animated short sells your signature really well. I particularly like that the victims have no mouths, and symbolically can not speak for themselves.
Erik Vervroegen, Creative Director
Stèphanie Thomasson, Art Director
Stèphane Gaubert, Copywriter
Maxime Boiron, Agency Producer
Director: Etienne Constantinesco
Production Company: La Pac
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They've done a similar short film before:
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PermalinkStill really nice. Not sure which animation I prefer, but I really like how the blue ink looks so.. watery?
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PermalinkSame here, they both have their merits, but I agree the blue ink is great.
When I see these two executions I wonder whether the Olympic ads came out of the same agency! Although art direction on all these campaigns is spot on, the photographic print work seems to jar a little with these beautifully-illustrated spots.
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PermalinkRenegade creative team perhaps? The look really doesn't match.
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