Last fall, the National Highway Traffic Safety Administration (NHTSA) introduced a new set of stringent tests to evaluate safety. Honda is debuting a new TV visually engaging spot, “Clutter,” to tout the Accord as being one of just a few vehicles to achieve five stars in the new “overall” rating (combination of front, side, and rollover crash angles).
Client: American Honda Motor Co., Inc.
Brand: Accord
Spot Title: “Clutter”
Break Date: 6/13/11
Agency: RPA
EVP/Executive Creative Director: Joe Baratelli
SVP/Group Creative Director: Jason Sperling
Art Director: Brian Farkas
Copywriter: David Carlson
SVP/Agency Executive Producer: Gary Paticoff
Agency Producer: Joshua Herbstman
Production Co: 1st Ave Machine
Executive Producer: Sam Penfield
Line Producer: Leanne Amos
Director: Aaron Duffy
DP: Dana Christiaansen
Music Company: Q-Dept
Sound Design Company: Q-Dept
Sound Mix Company: Juice
Sound Mixer: Bob Gremore
Telecine Company: Smoke and Mirrors
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