How do you sell America to the Middle-East after 9/11? Writer Shalom Auslander takes you through his advertising ordeal on NPR’s This American Life’s podcast. See Act two.
ACT TWO. AMERICA, THE AD CAMPAIGN.
The New York advertising agency where Shalom Auslander works got an assignment from the State Department back in 2001: Sell American values to the Muslim world. Now they just have to figure out exactly what to say to millions of people they know absolutely nothing about. Shalom is the author of a book of stories called Beware of God. (15 minutes)
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