Crossroads. Director Mark Pellington directed this motivational weight-loss campaign for Alli via Arnold which stars country-music sensation Wynonna Judd.
Client: Alli
Spots Title: Inspiration, Mom
Air Date: January '09
Agency: Arnold
Chief Creative Officer: Jon Staffen
Group Creative Director: Kate Murphy
Director Broadcast Production: Celia Williams
Producer: Peter Scudese
Prod Company: Crossroads
Director: Mark Pellington
DP: Eric Schmidt
Producer: Norman Reiss
Editorial: jumP/NY
Editor: Michael Saia
Assistant Editor: Roberto Serrini
Managing Director: Dee Tagert
EP: Elizabeth Krajewski
Telecine: Nice Shoes
Colorist: Chris Ryan
Finishing: Manic
Conform: Johnny Starace
Audio: Manic
Mixer: Stephane Guyot
Shoot Location: Dark Horse Recording Studio, Tennessee
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