Alibaba appoints POD Studios as Strategic Digital Partner in European Expansion

POD Studios, an independent paid digital marketing agency specialising in building integrated full-funnel strategies, has been appointed by Alibaba, a leading platform for global wholesale trade. 

By working with POD Studios, Alibaba is looking to expand its customer base across European markets by leveraging cost-efficient and innovative strategies across key digital channels. 

Alibaba.com is one of the largest wholesale ecommerce marketplaces in the world connecting over 200,000 global manufacturers, wholesalers, and distributors with a vast network of over 26 million global business buyers in 190+ countries and regions. It’s an ecommerce marketplace platform where buyers and sellers alike can communicate and trade with one another, and succeed on their own terms.

Utilising the agency’s digital marketing expertise in the B2B sector and international B2C brands, POD Studios is providing Alibaba with a streamlined paid digital strategy, which has a testing framework at its core, in order to identify the most cost-effective ways to engage, build momentum and convert its target audience. 

POD Studios will be working as a strategic partner, driving an integrated channel approach whilst executing the campaigns across key digital platforms.

Commenting on the company’s appointment of POD Studios, Michela Rubegni, Head of Marketing and Communications EU at Alibaba said, “We are delighted to have appointed POD Studios as our paid digital marketing agency of record to expand our digital presence in the EU. We're really looking forward to this partnership with POD Studios to drive our expansion plans.” 

Yee Phillips, Co-Founder of POD Studios added, “We’re so excited to be working with Michaela and the team, we look forward to driving their go-to-market and audience strategy across key European markets at such a pivotal time for Alibaba.”