In the wake of the Paris terrorist attack, Air France lost around 76 million dollars. Brussels didn't make matters much better. But now that the airport is up and running again, so is Air France's advertising. In this spot, Louise is refreshed thanks to all of Air France's features. Nice use of shadows to convey all this stuff, rather than the usual product placement in plane.
CLIENT : Air France
AGENCY : BETC
CLIENT MANAGEMENT
Adeline Challon-Kemoun, Caroline Fontaine, ValérieCornec, Frederic Praca
AGENCY MANAGEMENT
Bertille Toledano, Tiphaine du Plessis, AnyceNedir, Mathieu Ecollan, Romain Degelcke
EXECUTIVE CREATIVE DIRECTOR
Rémi Babinet
CREATIVE DIRECTOR
Jasmine Loignon
COPYWRITERS
David Soussan, Souleman Dialo, Simon Lamasa
ART DIRECTORS
Marie-Eve Schoettl, Charles-Antoine De-Sousa
DIRECTOR
Kathryn Ferguson
PRODUCTION HOUSE
RITA
Producer :Camila Méndez
ProductionDirector: Germain Robin
MUSIC
ARTIST :GLASS CANDY
Title : WARM INTHE WINTER
Written by: JOHNPADGETT & LORI MONAHAN
Edited by :ITALIANS DO IT BETTER, INC
Handled by:KOBALT MUSIC PUBLISHING LTD
SOUND PRODUCTION:
GREEN UNITEDMUSIC : Florine Perrault
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