Aigle, a 161 year old clothing brand, has just come out with its newest campaign for Fall WInter, 2014. This new line is more fashion oriented and the tone is a bit cheeky. No doubt the weekend warriors, after hours athletes, and beard totin' plaid-wearin' fixed gear ridin' dudes in general will respond well to it.
Client: AIGLE
Brand Managers: Romain Guinier (CEO)
- Gideo Day (Artistic Director)
- Laure Arnold (Marketing Director) - Marie-André Jezequel
(Communications Director)
- Morgane Tocco (Communications manager)
Agency: BETC
Agency Management: Marielle Durandet - Géraldine Boisse - Giulia Locatelli
CD: Filip Nilsson
AD: Mathilde Fallot
Assistant AD: Olle Bengtson
CW: Gullit Baku
Photographer: Andreas Öhlund
Art Buyers: - Isabelle Mocq-Morain - Isabelle Severi - Charlène Douville
Production: Florence Douaud
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