Advertising in schools - in the books, in the cantina and now on the walls.

We've long joked about the captive audience that is middle school students here on adland, predicting that ads at school would be commonplace in a not so distant future. It's clearly here, as Philly.com reports that the Bucks County's Pennsbury School District has sold out proper.

In what administrators say is a first in the Philadelphia area and probably the state, the Pennsbury school board signed a contract with a national advertising agency that could boost the district's battered budget by as much as $424,000, while giving the firm's clients access to the habitat of 10,950 children, tweens, and teens.

The ad seen in the photo above is from the ad council. Can't wait until a parent spots ads from American Apparel on those walls.....