Adobe - The Launch / Space mission sponsored by Astroboost - (2015) :60 (USA)

Adobe have really found their stride here, mocking the advertising business in a knowing fashion just as they did in woo woo, mean streets (variant) and click, baby, click. Better still, this ad was used as a video-banner overlay on Advertising Week's homepage, and as we know now, the future of banner ads & ad blocking is being hotly debated at advertising week this year. Adobe is so on the money right now, dead presidents envy them.

At advertising week, which Adobe is sponsoring, this ad will be screened before many of the sessions. The fake drink brand that fails to sponsor a trip to Mars has its own twitter account of course, astroboostdrink, and the drink is being served up for free around the #AWXII, if you mention their tweet you get a free shirt. A silly extension in any other context but advertising week, where adgrunts of all levels appreciate Adobe's self-mocking campaign. The point is crystal clear, there's ever more data out there but data alone does not tell you what to do in your marketing strategy, and isolated teams will make really bad calls if you let them. Adobe are here to help, and they seem to know us oh so well.

Client: Adobe
Agency: Goodby, Silverstein & Partners
Title of Creative Work: "The Launch"

Creative
Partner: Rich Silverstein
Creative Director: Will Elliot
Creative Director: Patrick Knowlton
Art Director: Hanna Wittmark
Copywriter: Kate Baynham

Production
Director of Content Production: Tod Puckett
Senior Content Producer: Benton Roman

Account Services
Account Director: Ed Allt-Graham
Account Manager: Chelsea Bruzzone

Brand Strategy
Group Brand Strategy Director: Bonnie Wan
Brand Strategist: Etienne Ma

Communication Strategy
Director of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Devon Lynch
Jr. Communication Strategists: Catherine Kim/Elyse McAvoy

Research & Analytics
Group Research & Analytics Director: Margaret Coles
Research & Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen

Production Company
Company name: MJZ
Director: Fredrik Bond
Director of Photography: Jess Hall
Production Designer: Shepherd Frankel
Producer: Jude Vermeulen
Executive Producer: Kate Leahy

Editorial Company
Company name: Union Editorial / Marshall Street Editors
Editor: Patric Ryan
Assistant Editor: Melissa Geczy
Executive Producers: Joe Ross / S.J. O'Mara

Telecine
Company name: The Mill
Colorist: Adam Scott

VFX/Finishing
Company name: The Mill
Executive Producer: Sue Troyan
VFX Producer: Jordan Sharon
Shoot Supervisors: James Allen, David Lawson
2D Lead: James Allen
3D Lead: David Lawson

Sound Design and Music
Music: Stimmung
Sound Design: Stimmung
Sound Designer: Gus Koven

Mix
Company name: Lime
Mixer: Rohan Young