You know what George Carlin said about marketing words like chocolatey, right? "No f*cking chocolate."

Here's a bit on the sordid history of the Blue Light Special from a 2005 Detroit News article (note: does not include this latest reincartastrophe).

Agreed. What is all this fuss about the "creative content" and "production values" of radio advertisements? All that matters is that you say the client's name three to five times, make something rhyme to connect with the listeners and then run the salty hamster out of the spot for super extra connectedness. Every commercial break during drive, and sometimes twice in the same break if the budget allows. My agency has coined this method "Exteme Stickiocity Veracity Ferocity," our clients love it and it's the wave of the future in radio advertising. Our scripters and production workers griped at first when we slashed their project budgets and the time allowed to work on each spot, but they soon realized that this allowed us to channel that money into an extra one-to-two percent of media placement that really made a different in results, and results can only be quantitatively measured by reach and frequency, not by how "good" or "interesting" the spot is. Advertising should "assault and invade," not "amuse" or "intrigue." Get used to it, because I'm right and my rocketing media placement commission checks prove it.

Somebody notify Clive Barker - a prop was stolen from the set of Hellraiser 9: Boneless & Skinless.