Yep. That campaign made me a Murphy's Irish Stout drinker.

Yeah I remember that.

I just don't buy Mathem's statement at all.

Five minutes after Russian tanks rolled into the Ukraine, major global brands cut ties and even pulled out of Russia, like McDonald's. Blaming your failure of doing your job on the fact that the ads were shot long ago is very unprofessional. The hijab ads should have been canned as soon as news about the anti hijab revolution reached Swedish news. It's really clear that no Iranian-Swedes work within Mathem's communication departments.

Perhaps they should hire a few more Niloufars and Fatemahs, and fewer Lottas at Mathem's marketing arm to get a wider perspective.

It's interesting to hear a teenagers point of view on this campaign. You should review some more campaigns targeted at your age group, I like to learn what you think about them.