I only know the IBM punch cards. I think they had square holes! A good friend of mine works for their UK division and has access to all this stuff from the old days.

And I remember real floppy discs back from my BBC Micro days. Ah, green text on a black background, how I miss it!

There's something missing for me. It's almost perfect. Almost.

Perhaps it's because I can't imagine anyone this is targeted at watching it. Also, the consequences follow, but it doesn't appear that the consequences matter. Does that make sense?

It should have been darker, the consequences more overtly personal to the central character. Okay, I know it's an ad, but to me this doesn't feel like it would stop someone carrying a knife.

I wonder what proportion of those 6.7 million residents are musicians? It's hard for them to get insurance and surely California has more than its fair share of musicians.

The idea is neat, regardless of whom it's aimed at.

Subtle, but I think the home one works better. For me, anyway.