Right! The ire in me has been building all night. Now, to comment. Possibly incoherently.

So, ironic, isn't it, that the medium chosen to bash 'brands' (yes, brands, not advertising - they seem to confuse the two) is advertising? That's so sticking to to the people in advertising. Even more ironically, they are relying - pretty much - on those same people they pretend to hate to pass their message around the internet. You can't bite the teat you're sucking from.

That's not to say I don't share their values in some ways - I'm sick of seeing crappy, tactical billboard ads about with celebrity pics and no idea and I prefer it when ads are entertaining and interesting. Who wouldn't?

But this street art, well... I'm impressed with some of the cleverness. I admire how they did it (takes some guts in today's legal climate, especially around the Olympics). But, these same people will be taking corporate cash sooner or later. Interesting that one of the world's most generous art buyers is a man who made his millions from advertising.

And finally, none of this is going to stop the way things are done. It looks pretty. Tomorrow it will be forgotten. I miss the 80s and early 90s when action was more direct. That period of time when I was anti-everything and doing similar things. Funnily, that's what got me into advertising.

Ironic, isn't it?

Only for the States ;-)

You're on. Well, the pint bit for sure.

It's what used to be the four-year rule: when thinking of a new campaign, go back four years and pick something close to whatever you're selling and reproduce it.

Now it's the five-year rule.