That was the idea. ;p

I could see that. Although that might be giving it a bit too much credit.

I agree. I think a well executed campaign. And no doubt deserved the accolades it received.

BUT as evidenced from Adland.tv's extensive database of commercials, it's a very tried strategy. Since everyone drinks beer after 5 it's low-hanging fruit. It can't even lay claim to the "working class beer," unfortunately, which has also been done.

They look nice, though.