it's funny. i love this campaign. love the way it is shot and yes the consistency of it. it's brilliant.
but to me it's a guilty pleasure, since it's a total rip off of the chuck norris facts which began a full 3 years before the campaign went national. i still don't care enough to totally dismiss it though.
ideally it would've been a clear balloon with the logo, because the tv is basically the logo floating above their heads. i give them some points for trying to tie the campaign together, but at the same time its been running for a few years now--makes me wonder why they're just coming up with that idea only now, or if it took that long to sell it through.
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