We spend time writing these stories with a specific point in mind, and back them up with facts and links to go with them. In this case, the facts in question are the actual issues going on in the election-- you know--real problems. Stuff like Voter I.D. laws, and The Voting Rights Act. Both of which are being threatened or challenged. How much more interesting if a creative would have actually attempted to solve actual issues rather than create some vapid self-promotion that when you actually spend time with it, you realize it doesn't mean much.
But rather than leave the usual troll bait like "your opinion doesn't count because you haven't won X" or "your opinion doesn't count because you don't work at X," or "where do YOU work anyway," how about you try something different.
If you disagree, tell us why. if you think the work is brilliant, tell us why.
The stuff you mentioned is definitely important, but to me, I think i would put those in your list under tonality rather than type of ad.
This is definitely a rallying cry/manifesto/stake your claim in the ground kind of ad. It's trying (and in my opinion, trying too hard) to reach the youth market.
For me there are two types of ads: those with an idea. those without an idea.
All the rest is execution and that is always up for subjective debate, if you believe in subjective debate.
The consumption of google is harmful when you consider a. it uses a crap load of power (i.e. fossil fuels) everyday to run. and b. it's using lobbyists to influence not only driverless cars, but copyright law.
I ask you, for a company already in hot water over its stance on copyright law is something continuously overlooked. Google may not be killing us with trans fats, or oil slicks, but it is effecting intellectual property for its own gain, and, what's worse, is proving by its actions it has no problem with setting up lobbyists, sometimes years before its actions, to ensure its own demands are met-- even if it means rewriting the law.
And while I agree completely that technology will always come in handy, be it through supposed safer driving in the from of driverless cars, or video games creating a more efficient military, this article is in essence about the dangers of influence. Just because you like google, it doesn't mean they should be influencing global politics.
The governments in germany and brazil and France are learning quite a lot from google's actions, which is why there are so many law suits on multiple fronts: they don't want to sell out their people..
Throwing in "bottom of the ninth," in a long rant for Generation Instagram does not an American ad make. Showing fabulously dressed central casting of young people does not for a compelling ad make.
I am neither jealous nor angry about it. If you reread what I wrote, then you'll understand I was in fact bemoaning such a quick cheapening of what started as a great campaign. A campaign that was demographic agnostic, and spoke to the country as a whole, especially with their Braddock content.
This spot took a fantastic idea, put it in the oven and reduced it Shrinky Dinks-like to the usual pablum.
That, my Anonymous Coward, is what we call a shame.
So if we follow the anonymouscoward's train of thought it is probably okay to make fun of people of color, provided none of them are hurt during the filming of a craptacular spot. Guess what, anonymous coward? it's 2012. we have all evolved and developed senses of humor that are different from yours, because ours is no longer pre weimar republic. this ad is clearly sexist and ageist. perhaps someday when you've moved out of your mum's house you'll understand it, but for now all I can say is, have fun hiding behind your anonymous troll comment.
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