Perhaps they're also not aware that A. We're still at war. B. We're borrowing from China so much we're indebted for trillions. C.These parks that are supposedly closed? They don't exist in Goodby's home state of California. Since California "found" 2.3 billion in assets this year to keep them all running. Oops! This is the problem with politics in America and political adverts. The adverts always accuse candidates of "playing politics," and yet they do so by playing politics. Instead of facts we create bullshit with only a polemic argument attached to back it up.
Anytime. :)
Jokes aside, I'm by no means discounting the importance of social media as being a barometer of what any particular demographic thinks. It is hella important. but merely saying "what up! @insertusername" ain't enough to keep a company going. Social media is merely one line of communication in a long line, like tv, print, digital advertising, etc. But it isn't a replacement for something. if it were, we wouldn't still be getting coupons in the mail, there wouldn't be pre-roll spots on Vevo videos, and your local fast food joint wouldn't bother hanging up point of sale ads in its windows.
Know what I mean?
We've already seen this happen on adland for our critiques of ads. It's the same thing with world news, or political news. People can't be arsed because it's easier to say "I hate you," without explaining why. And it's easier to say "I hate this," without needing to back it up with any sort of point. because how many points can one fit in 140 characters, anyway?
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