Toyota Corolla got Athens-Ga-based Monsoon to take a ride and play their song Ride-A-Rolla in a new Corolla through a car wash. To up the ante, this is a 360º experience. To get the footage, they mounted four Kodak 4K 360 cams to specific features of the car and stitched it all together to created one seamless story. Keep in mind this wasn't done for Toyota the brand, by its agency of record Saatchi, but for Local Toyota Dealers by Atlanta-based 22Squared. Pretty impressive.
Agency: 22Squared
EVP, Chief Creative Officer: John Stapleton
SVP, Executive Creative Director: Kevin Botfeld
VP, Creative Director: Mitch Segall
VP, Creative Director: Eric Burke
VP, Director of Digital Experience: Daniel Brown
Digital Art Director: Stephen Bridges
Associate Digital Design Director: Mark Damiano
Art Director: Julie Kaufman
Copywriter: Bobby O'neil
Integrated Production:
SVP, Director of Integrated Production: Matt Silliman
VP, Director of Video Production: Bryan Jameson
Editor/Motion Graphics Designer: Mark Creasy
User Experience Director: Harley Jebens
Director of Business Affairs: Danielle Zubriski
Executive Video Producer: Ben Tischler
Executive Integrated Producer: Rob Downs
Senior Integrated Producer: Courtney Brown
Integrated Producer: Wes Rollend
Development:
Director of Development: Ted Duncan
Senior Creative Technologist: Carson Britt
Strategy:
Associate Strategy Director: Hillary Traylor
Senior Strategist: Natalie Webb
Project Management:
Senior Project Manager: Debbie Ebbets
Project Manager: Turquoise Taylor
Account Management:
EVP, Executive Group Director: Amanda Ferber
SVP, Group Account Director: Julie Winner
Management Supervisor: Austen Tully
Senior Account Executive: Bailey Davis
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I like it, a fun little adventure. Ever since OK Go did that weird thing with a car it feels like marrying a good tune+band to a car brand is getting a little obvious. We all listen to music in our cars. That said, please don't stop, it's a heck of a lot more creative, fun and interesting than your "celebrity spokesperson points at features" ad of yore.
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