Sure, I get that. This was being oversimplified a bit for brevity, and also because we're a site dedicated to advertising and not race. From that standpoint-- Cheerios' job is to sell us Cheerios. It is not their job to take on racism, and nor should it be. It's easier from a brand perspective to get the conversation started. And you know what? Shutting down the conversation when it turns from a conversation into outright hatred seems like a perfectly valid move to me.
This wasn't an Abercrombie thing, number one. It was self-promotion for a director to try and get more eyeballs on his work. Unless Abercrombie is so genius all of a sudden they went meta on us, but I hardly think so.
Also, I hate to tell you, if you're buying clothes in suburban shopping malls, there is nothing elite or distinguished about you. in fact it's quite the opposite. you are pedestrian.
Fair enough. You're not a plant. But I can guarantee you there are usually plants standing by, same way as EA. This is advertising. It's one of the tools of the trade. Social media is generally unauthentic from the start. The majority of Buzzfeed top ten lists are nothing more than paid advertising. Likes are bought on youtube twitter fans are bought, and the use of "fans" by a brand on instagram is so bad now, that the FTC has determined paid posts must be labeled as such. And by "paid," that could mean as little as an ad agency buying you a cup of coffee.
Until proven otherwise, I'll substitute "plant," for "tools of advertising."
I like the animation style, too. As far as a concept, not so much. Between Whisper Fight and this one though, Oreo needs to stop being to bi-polar. I guess that might be the problem of having multiple agencies.
As for Adam Young/Owl City fans, the point we're making is you are doing all the work for advertisers who are tapping into your fandom and allowing you to do all the work for them rather than hire a PR company. if you're okay with that, fine.
Me, I'd be a little bit upset if someone was counting on my social media behavior to pimp their ad because they know you're a fan of sugary emo elctro pop. Had they chosen another singer, this thread wouldn't exist.
Of course you use hashtags to have other people find you. Including advertising agencies. Perhaps the commentators don't know this but we are busy monitoring your behavior so we can make use of it. Of course the song was released early. Bonus to you! Of course you are a hardcore fan base. You didn't need to tell me that. But whether you like to believe it or not, you are promoting the spot as much as Adam. You may not be bothered by it. I'm not either, I'm just pointing out that this tactic is getting more obvious every day.
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