Don't forget the obligatory hashtag no one will use. Also, since when is 72 or any other agency for that matter actually honing in on a unique selling proposition? I'm surprised this spot wasn't made up of youtube influencers no one will remember next month. That's how superficially trendy advertising is these days. Unlike Bobble, the advertising isn't meant to last.
"Basically I think the ad is great, but I find the product they are selling utterly disreputable. Also I have read stories and Planet Fitness like you wouldn't believe. Like when people die and they refuse to cancel the DEAD PERSON'S gym contract. They really are scumbags."
Exactly. That's part of what I meant by all gyms are the same. They all offer the same services, and they all offer hidden fees and clauses in contracts that are impossible to get out of.
" If Philips really cared about these people, fine."
Did you miss the part where they actually make the breathing apparatuses to keep these people alive? They are Portable Oxygen Concentrators. This one in particular is the GoMini which is so light and portable, you can you know, leave the bed and take a class to learn how to sing. You don't think what Phillips is doing is meaningful? Would you rather we don't celebrate people who have endured pulmonary diseases, lest they feel, I don't know, good about themselves?
Since you're so against it, tell me, how would you sell this product? I am on the edge of my seat waiting to know.
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