Velocity "Valentine’s Day Redemption Program" (2018) 1:00 (Australia)

Velocity Frequent Flyer's CEO, Karl Schuster, is disappointed in you. Seems as if in the days leading up to Valentine's Day, you bought some very unromantic gifts. Toasters. Kettles. Vacuums. All fine gifts, but not for Valentine's Day. More importantly those are points which could have gone toward a romantic getaway in Hong Kong, L.A. or Adelaide. (ha ha ha.) So Mr. Schuster is giving you back those points with the Valentine’s Day Redemption program, and encouraging people to use those refunded Points on a flight with Virgin Australia, at a 30% off redemption discount. Velocity is crediting up to two million points, and you can even keep your unromantic gifts, too.

A data-driven idea that doesn't suck? Forget Valentine's Day. That's a Christmas gift. Love it. And I hope they make a kick-ass case study to go with it.

Client: Velocity Frequent Flyer
Chief Executive Officer – Karl Schuster
Chief Marketing Officer - Dean Chadwick
Head of Customer Loyalty – Steve Baird
Marketing Leader – Steven Mann
Marketing Specialist – Jessica Woodford
Marketing Advisor - Annabel Brusasco
Customer Experience Leader – Amandine Billouin
Senior Public Affairs Specialist – Libby Armstrong
Performance Marketing Manager - Rino Do
Manager, Partnerships – Financial Services - Samantha Fleming
Leader Data Consult - Joanna Honey
Rewards and Pricing Specialist - Daniel Mueller
Technical Lead - Joseph Morris
CHE Proximity
Chief Creative Officer – Ant White
Managing Director – David Halter
Managing Partner – Renee Hyde
Group Creative Director – Brian Jefferson
Senior Art Director - Daniel Davison
Senior Copywriter - Ashley Wilding
Copywriter – Lauren Seaborn
Digital Design Director – Fabio D’Aguanno
Senior Digital Designer – Vanessa Saporito
Digital Designer - Sebastian Perez de Arce
Group Account Director – Sam McGown
Account Director – Jess Mitchell
Media Account Director – Erin Pitney
Account Executive – Caitlin Adler
Head of CHEP Films – Julie Duff
Production Co-Ordinator - Katena Valastro
Digital Products Director - Jamie Metcalfe
Digital Producer - Hazel Titus
Technical Director - Matt Rose
Senior Front-End Engineer - Marcel Gleeson
Back End Engineer - Sadaf Fatima
Font-End Engineer - Ehsan Gazar
Digital Designer - Hannah Furnell
Senior Digital Designer - Adam Lord
Investment Manager - Christina Webb
Investment Trader - Elizabeth Lonsdale
Head of Experience (Media) - Calvin Cain
Experience Strategist - Hannah Garcia
Head of Performance - James Shaw
Experience Manager - Ryan Townsend
Performance Director - Jamie Deehan
Performance Executive - Elaine Yang
Performance Manager - Elliot Tindale
Programmatic Manager - Tien Tran
Production Company
CHEP Films