Lexus "Letters" (2018) 1:00 (USA)

Lexus took 2,000 thank you letters from real owners and turned them into a large suspended piece of origami. Looking at the installation one way and you see the new 2018 LS sedan. Look at it another way and you see the Lexus logo. It looks super cool. It's also the textbook definition of chest beating.

Client: Lexus Agency: Team One Chief Creative Officer – Chris Graves Executive Creative Director – Tim Wettstein Group Creative Director – Jason Stinsmuehlen Creative Director – Amanda Abrams Associate Creative Director, Art Director – Jim Darling Associate Creative Director, Copywriter– Ryan Durr Executive Producer – Sam Walsh Senior Producer – Leah Bohl Account Director – Joel Don Management Supervisor – Ben Allison Account Executive – Kayla Riley Business Affairs Manager – David Peake Senior Project Manager – Shayna Fung Associate Director, Strategic Planner – Trang Phan Senior Digital Strategist – Cliff Adams Director of Product Insights – Robert Jordan Senior Art Producer – Brian Gibson Production Company Vision Director | Leo Zuckerman Managing Director/EP | Geoff McLean DOP | Kiel Milligan Edit TOM (Team One Multimedia) Editor | Leo Zuckerman (:60 / :30) Editor | Sergio Maggi (testimonials / :15) Executive Producer | Gina Grosso Editor Assistant | Cole Conci VFX Studio: ZOIC Vfx Supervisor | Derek Johnson Flame Lead | Vincent Blin and Julien Brami Executive Producer / Head Of Production | Jeff Blodgett Music Music License Music Bed Ryan Taubert – original score Mix Juice Studios Sound Engineer | Bob Gremore Executive Producer | Dawn Redmann