Yup, with Sprite having a little black doll with an afro claiming to be "thirst" and Cadbury's in Britain having large stuffed animals represent your "happiness", as well as the examples above, I think it's time to call time on the "creating-a-character-to-stand-in-for-something-intangible" idea.
"Fabio, the epitome of romance and fantasy, was the perfect fit to continue the brand legacy and invite consumers to fall in love all over again with the new and improved I Can't Believe Its Not Butter!," said Javier Martin, Unilever US, Brand Manager, I Can't Believe Its Not Butter! "The new formulation, with more fresh butter taste will have consumers swooning."
Christ! There are people who actually talk like that?
Ah Stealthy, you're like a dad in a cardigan who comes out and breaks up the fight just at the good bit when someone's nose is about to get broken. Shame on you.
His views on female creatives (aka "secretaries) belong to another era - probably the era he himself belongs to, and as such they can't hurt me or my fellow secretaries. He may be a well respected creative but the tide has turned on his opinions, and, frankly, no one worth bothering about is going to be overly influenced by them.
In fact, his comments on women are heartening, as far as I can see, not only because they are clearly the last "controversial" gasp of a walking anachronism, but because they show us how there is room for improvement on French's own stellar career.
Maybe he had to give up everything else in the pursuit of good ads.
Maybe he had to forfeit watching his kids grow up (if he has kids) in order to win all those awards. Maybe his personal life took a back seat to his work.
Maybe he just wasn't good enough to be able to do both successfully.
Wow. So Absolut goes on TV and makes a complete bollix out of it. One of the greatest, most subtle, sophisticated, jeez, downright snobby print campaigns ever developed, and they follow it with this poxy let's-spell-it-out-for-the-kids-at-the-back-who-don't-get-it SHITE.
And LOVE the obvious targeting - "Hey Chad, what are young adults into these days?" "Well, Mike, they like road trips, anime movies, hate mondays, think Steve McQueen is pretty cool, like old school music, and also, they're toothgrindingly patriotic about their country". "Phew! Have we got the ad for you!"
This is a researcher's "mood video" not an ad.
not only does it not make sense, but the headline sends out a weird message. I know they're trying to get across the idea that AIDS is everyone's problem, but "We all have AIDS if one of us has" just makes me think that all these illustrious celebs are going to be involved in a gang bang straight after the shoot, so they can all catch each other's diseases.
Nelson Mandela doing Rosie O'Donnell doing Liz Taylor doing Will Smith doing Richard Gere...but most importantly, all in a good cause.
"...gals dressed as burgers, flames, pickles, lettuce and tomatoes who will sing and dance to new lyrics for the famous "Have it Your Way" jingle. "
Really, my heart goes out to these creatures. I imagine Tammy at an audition for a small part in a forthcoming indie movie:
Tammy: So, yeah, I'm a professionally trained dancer, done music videos, that sort of thing. I can sing too, and I was down to the last two to be one of the Pussycat Dolls, but acting is really my first love.
Interviewer: I see. And what was your most recent role?
Tammy: I was a Burger King pickle. But I was totally method.
I'm lovin' it.
Flour? Yogurt? it just all sounds deeply unappetising, unless they were creating a tempura-style batter, and intending to deep-fry the models after. Mmm. Dig that crispy coating. And is it just me or is the whole yogurt/nakedness thing somewhat unfortunately reminiscent of that granny's cure for "ladies' problems" down below. I'm reluctant to be more graphic for fear of myself being sued for obscenity (or offending stealthman's evident prudishness..heheheh), but suffice to say yogurt cultures are supposedly good for counteracting yeasty nastiness: an association that really contributes to the yuk factor for me.
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Yikes! Actually seems like an ok tourism ad till the "we've been rehearsing for thousands of years" bit showing Johnny Native in his crazy grass skirt just waiting to entertain Whitey with his wacky traditional dancing.
I don't think I'm usually that sensitive to racial denegration but that made me wince.
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