When I tweeted about how awful it was that Groupon was making a joke during the ad bonanza on Sunday, someone tweeted back to me that I missed the point. I found that amusing considering it wasn't my fault I didn't get it. And I think you're right Dabitch, the idea was not either fully baked or properly constructed at all.
Groupon CEO defends ads: http://www.clickz.com/clickz/news/2024777/groupon-ceo-defends-ads-social...
"We're realizing that Savethemoney.org should have been the URL in the ad, and not Groupon.com," a Groupon spokesperson wrote to ClickZ in an e-mail today.
No? Really? I wonder if it was CPB or the client who decided or recommended which URL to put at the end of the spot.
Thanks Bernard. Ooh, write-in categories are a good idea. I might need to post another board of two with that.
This year, I'm doing an experiment this year to see if knowing nothing of what I'm going to see makes me less cynical of the ads or not. I went by the type of things we've seen in the past 10 years (give or take a few years). :)
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