"Advertise a product from a global brand in a way that couldn’t have been done five years ago, to an audience of your choosing. Be mindful—original ideas rule."
This is a way that could have been done 5 years ago, although not in Sudan. I guess where I lose this (beyond using an army to sell beer and a video that could have been shorter) is how this pertains to that direction. Armies have been around for centuries. So not sure how this ties to the direction of the ask. Good creative follows strategy.
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