No matter how you slice it, they spent a hellova lot of money to promote this charitable cause - I think that's a bit screwed up.
Neaner - looks like tsb3esg got the amount from the "official rules" for the promotion - "Thirty (30) Grand Prizes – An Athletic Field Makeover in Sponsor’s discretion based upon consultation with field makeover experts and consistent with Kellogg’s Worldwide Marketing and Communications Guidelines and the Council of Better Business Bureau’s Children’s Food and Beverage Initiative (ARV – not to exceed $15,000 ea. field makeover). Total ARV of all prizes – not to exceed $450,000."
"You work in marketing, yet you speak of ethics, are you unaware your industry is evil in any capacity, sexist or not?"
Blanket statements only keep the ignorant warm at night.
You missed the point being made. It was about being so ogled that it causes paranoia. Paranoia leads to the fear of having these ogling men follow you on the streets.
Oh and, PS - Marketing is not the same as advertising.
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