It is common for architects to keep their blueprints private, diners to charge for meals, and personal trainers to retain their intellectual property rights. In this video, we humorously highlight the challenges of the speculative creative bidding process in new business pitches. However, we firmly believe that there is a more effective and equitable way for agencies and clients to identify the ideal partnership.
A video titled "Say No to Spec" has been released by Zulu Alpha Kilo, an agency based in Toronto. The video has gone viral globally, sparking a conversation about ending the practice of requiring ad agencies to produce unpaid creative work in new business pitches. Check the hashtag #saynotospec to see how quickly it took off.
Ad agency: Zulu Alpha Kilo
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