zig's ad campaign uses humor to talk to first time home buyers

zig uses humor to communicate the importance of having a realtor on the side of first time home buyers. "We learned that we really needed to shift public perceptions about the value REALTORS® bring to their clients and provide tangible proof of their trustworthiness", Andy Macaulay, Partner at zig. The 'how realtors help' campaign, which includes TV and web, was launched to educate consumers on the value that REALTORS® bring to a real estate transaction.

The TV campaign sets up situations to demonstrate how ridiculous it would be to use someone else like your mother-in-law. Along with the spots they created howrealtorshelp.ca, an in-depth site demonstrating how REALTORS® are working for their clients, along with other educational information.