ZEN Entertainment Network Launches New Marketing Platform for Social Gaming

In an ever-increasingly difficult world where brands need to relevantly reach out to a target-right audience with a meaningful message, Las Vegas’ ZEN Entertainment Network is launching its new site: www.ZenEntertainment.com — a brand-centric marketing platform for social gaming.

Social what now?

Ah, see. through the new ZEN site, "sponsors and advertisers can engage with more than 1 million users in a social game ecosystem customized for brand engagement", I'm told.

Currently, ZEN is partnered with some of the largest brands in the world to deliver highly relevant traffic and brand exposure, including Ultimate Fighting Championship, Video Poker, CardPlayer, and World Wrestling Entertainment, offering their fans thrilling, massive multi-player online poker games and tournaments in a completely branded online social games environment.

Branded online gaming, gotcha. 
 

Here's how it works

 

The ZEN player joins the free-to-play network through the partner’s website; once the player enters the network, the player is directed to the partner’s sponsored tournament landing page, where the player can participate in Texas Hold ’em, Royal Hold ’em, Triple Play Video Poker and more, while also viewing the partner’s messaging and branding. 
When a partner advertises on ZEN, the ads are seen across the network by all players, regardless of where the player originated.  ZEN’s technology also creates natural pauses during gameplay between hands, which allows the player to click and explore banners, videos, take a survey, and much more. The ZEN Entertainment Network is a fun, social, and competitive environment where consumers compete for $100,000 in monthly cash and prizes, creating a true WIN-WIN situation for everyone.

Okay, if you say so.