Cars are expensive to fuel, cleverly illustrated by these double-gauges created by Rao Barrett and Welsh, Toronto. Don't drive. Use public transit.
Client: York Region Transit
Agency: Rao Barrett and Welsh, Toronto
Garth Grosjean : Photographer
Doug Shimizu : Retoucher
Deb Cochrane, Patrick Stolk-Ramaker : Designer
Gavin Barrett and Mike Welsh : Executive Creative Director
Mike Welsh : Creative Director/ art director
Gavin Barrett : Creative Director/ writer
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Brilliant. Clean and simple. Often brilliant ads aren't always executed correctly. Sometimes even used for the wrong product, which makes you wonder if they just had kept it in the back of their minds until the right product came along instead... but this one is perfect. Kudos.
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