To celebrate the Chinese New Year - or Lunar new year if you'd rather - Fred & Farid Shanghai created a FF Wechat emoticons collection around the horse. Wechat is a mobile text and voice messaging communication app, with 300 millions members around the world, of which 240 millions only in China.
This year the agency has given Wang Ermu carte blanche for this project. He is a Chinese illustrator, hotter than lava at the moment, and he has joined the Fred & Farid Shanghai team.
The artist had entirely handcrafted the wishing card “Horse Chinese”. This creation has been animated within the agency as an E-card, and turned into Wechat emoticons.
Project: Horse Chinese New Year Card
Agency: Fred & Farid Shanghai
Artist: Wang Ermu
Animation: Ying Zhang, Wei Zho
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
