Paraguay has lost 80% of its forests over the past 50 years. As such, Asunción, its capital, is one of the hottest in the world. To get the word out about the climate change, Oniria\TBWA and the WWF held an event where chef Rodolfo Angenscheidt served up lunch that was cooked on hot asphalt.
What a really fun way to create awareness. Food looks good, too.
Agency: Oniria\TBWA
Client: WWF
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