BBDO Moscow has created All For Bear, to help save polar bears.
As you know, ice in the arctic is shrinking. Between that and pollution and poaching, it is thought the polar bear population may halve itself by 2050. Thankfully you can do something about it. Sign up through social media, click on the blue sea, donate some real money and "save a bear."
Donations support coastal monitoring, anti-poaching activities, environmental projects in the Arctic region and increase the survival chances of polar bears.
Head on over to All For Bear for some feel good low-engagement clicking!
Client:
WWF Russia
Victor Nikiforov Head of programms
Alexander Evgrafov Head of online
Maria Vinokurova Media officer
Anastasia Lykina Social advertising and video officer
BBDO Moscow
creative director Megvelidze Nikolay
copywriter Shinyaev Evgeny
art-director Tkachenko Michael
client service director Gyvakova Ekaterina
group account director Obukhova Vladlena
senior account manager Urnova Maria
senior account manager Chistova Ekaterina
Developers - 2Nova Interactive:
Digital producer: Elena Pygovkina
Account manager: Yuliya Trifonova
Art-director: Oleg Medvedev
Illustrator: Oleg Vorontsov
Developers: Ivan Nikitin, Nikita Zulyaev, Sergey Moiseev, Alexey Romanenko, Yuliya Shapovalova
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