At first I thought that there were real (dead) animals jammed into these posters and though; well that will certainly get peoples attention but a closer looks makes it seem that it's just very nicely photoshopped.
The tag: "Help WIRES help him out." brings home the point that the expanding urban environment continues to place the homes of native animals at risk. Created by Ward 6 Sydney.
Client: WIRES
Agency: Ward 6 Sydney
Photographer: Adam Taylor
Brendon Harrington (Account manager)
Corina Oborocianu (Account manager)
Hugh Fitzhardinge (Creative Director)
Grant Foster (Creative Director)
Martin Brown (Art Director)
Hamish Grieve (Copywriter)