Will the Red Sox curse be broken this year?
Nike thinks so.
Click here to view Nike’s BoSox commercial.
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Not too often a commercial has a subplot of divorce and remarriage.
Matt
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PermalinkJust loved it.
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PermalinkThis commercial was run literally right after the Sox won game 7. Nike didn't have a commercial lined up if the Yankees had won.
Also: the Red Sox would be smart to lose the World Series. They will be an impossible team to market without their underdog status, and a curse holding them down.
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