While inflation is making your eggs more expensive - it's also making IKEA cheaper. "Inflation-proof" campaign from INGO for Al-Futtaim IKEA

Unlike so many other industries, IKEA has such a long-standing and pre-planned production of all their classic furniture, that they don't have to change the prices of things. And that alone is making them cheaper.

IKEA is inflation-proof! Al-Futtaim IKEA has teamed up with INGO The Agency to launch a campaign that shines a spotlight on the brand’s commitment to keep products affordable for customers.

“As a company, we understand the importance of affordability in today's economy. With this campaign, our goal is to remind consumers that Al-Futtaim IKEA is committed to keeping prices low while still providing well designed functional products. We want to showcase the efforts we make to ensure that our products remain accessible to everyone and make a better everyday life for more of the many people”, says Carla Klumpenaar, IKEA’s Al-Futtaim GM Marketing, Communication, HF and Retail Design in UAE, Qatar, Egypt and Oman.

Together with INGO The Agency (Hamburg and Stockholm), the Swedish retailer came up with the campaign that is built on the fundamental principles of macroeconomics. Inflation is a sustained increase in the overall price level of goods and services in an economy over a period of time. If a company doesn't raise the prices of its’ products in line with inflation while similar types of products in the market are increasing, products will effectively become more affordable to the consumers.
The campaign will be seen in different out of homes, in-store, print editions around Dubai as well as its social channels in UAE and Qatar.

Tobias Ahrens, Global CCO of INGO The Agency: “IKEA is an iconic client that stands for affordability as well as great communication. We as INGO the agency are excited to launch this media-neutral campaign that talks about a relevant global topic in a way only IKEA can do.”

GENCY: INGO The Agency

Creative Chairman: Dr. Stephan Vogel
Global CCO: Tobias Ahrens.
Creative Director: Tomás O’Gorman.
Senior Art Director: Nicolás López.
Senior Copywriter: Fernando Montero.
Sr. Graphic Designer: Kalle Garmark.
Jr. Art Director: Andrea Lopez-Boado.
Client Service Director: Andreas Engstrand

CLIENT: IKEA Al Futtaim

Carla Klumpenaar | GM Marketing, Communication & Interior Design.  
IKEA United Arab Emirates, Qatar, Egypt and Oman    
 
Salama Ahmed | Regional Communications Manager
IKEA United Arab Emirates, Qatar, Egypt and Oman
 
Dina Al Sahhar | Regional Marketing Manager
IKEA United Arab Emirates, Qatar, Egypt and Oman
 
Binita Roychowdhury | Regional Campaign & PR Leader |
IKEA United Arab Emirates, Qatar, Egypt and Oman