What would you do for a Stella Artois? "The Masterwork" (2006)

A new ad breaks this month for Stella Artois from Lowe Roche, titled "The Masterwork." The spot, created by Jennifer Rossini and David Glen, features a writer named Patrice who pours his blood and sweat into his manuscript, and in celebration of finishing, he goes to his local bar where the barman offers him a free glass of wine. But Patrice wants a Stella Artois, but he doesn't have enough money, so he ends up letting the barman put his name on the manuscript in exchange for the beer. The ad was shot in Provence by Mathijas van Heijningen.

client: STELLA ARTOIS
Title: 'the masterwork'
production: mjz (uk)/ louka films