What an extremely simple visual. Just a closeup on the hot sauce top as the sauce sips out like lava. We get it, the sauce is hot. Clear as a bell!
Ad Agency : Prolam Y&R, Santiago, Chile
Creative Director : Tony Sarroca
Copywriter : Fabrizio Baracco
Art Director : Cesar Ojeda, Renzo Vaccaro
Account Supervisor : Carlos Baracco
Client's Supervisor : Sergio Torres
Typographer : Silvana Mercado
Photographer : Patricio Pescetto