Volkswagen - You don't have to replace half the car. (1961) printad (USA)

You don't have to replace half the car.

A new front fender for your Volkswagen doesn't mean major surgery.
Just 10 bolts, and you're in business. We made simple maintenance a part of the Volkswagen design while the car was still on the drawing board.
And we went a lot deeper than just re- placing the fenders.
A VW dealer can remove and replace the whole engine in 90 minutes.
(If you wanted to keep the engine and replace the car, it would take a little longer. But it's possible. Every part is in stock or on tap.)
Of course, the VW dealer has an edge: most parts are interchangeable from one
year to the next.
So if your 1951 VW needed a fender, it wouldn't be any more trouble (or expense) than if it were a 1961.
If you did need to replace a whole Volkswagen, they cost just $1,595 each. Brand new.
And you get to pick a new color.
 

Ad agency: Doyle Dane Bernbach (DDB), New York