Volkswagen - Volkswagen introduces Medi-car. (1969) printad (USA)

Volkswagen introduces Medi-car.
We don't change our car outside each year to make it look different.
But we constantly change it inside to make it run better. And last longer.
This year, we're introducing the biggest change of all: A system to spot trouble early. And help extend your car's life even longer. Medi-car.
When you buy a new VW, you get four free
check-ups where we use special diagnostic equipment to check out just about everything that can affect your car's health.
Getting each Medi-car check-up is like get- ting an X-ray.
Our special diagnostic equipment can see things no human eyes can.
In fact, it's so advanced, it can spot prob- lems before they can become real problems.
Let's say the resistance in your spark plug wires is too high.
(Unchecked, that can eventually foul your plugs and cut gas mileage.)
During a normal check-up, no mechanic alive could spot that problem.
But our Medi-car equipment would. Volkswagen Medi-car: It's a whole new way of life.

Ad agency: Doyle Dane Bernbach (DDB), New York