Virgin Atlantic World Cup Sponsorship - Flying Football Flag of St George

Virgin Atlantic do their own version of the classic footballers "shirt over head" goal-celebration, making an inverted flag of St George with it. It communicates football and flying without getting the church all upset like that Nike Rooney ad did

Oh, and for you adkids out there - this is what the brief said:

One Line Brief:
Promote Virgin Atlantic as the official airline supplier to the England football team
In-depth Brief:
Tap into the atmosphere and buzz that surround the World Cup whilst highlighting that Virgin Atlantic are the official airline supplier for the England team’s trip to South Africa this summer.

Client: Virgin Atlantic
Clients Details: MD of Marketing: Paul Dickinson
Head of Advertising: Breda Bubear
Advertising Campaign Manager: Rachel Diamond
Creative agency: RKCR/Y&R
Copywriter: Phil Forster
Art director: Tim Brookes
Planner: Tom Barnes
Media Agency: MG:OMD
Media Planner : Estee Tang
Photographer: Dave Stewart
Account Director: Philip Higham
Account Manager: Matthew Taylor
Exposure: Press