This is the exact same idea as a Nissan 4x4 campaign done by TBWA/Paris where undiscovered animals were discovered. Here are the exampleshttp://adsoftheworld.com/media/print/nissan_explore_onehttp://adsofthewo...
Yeah, it's pretty neat but th eonly problem is that they played around with the font a bit too much and the first letter doesn't really mean anything. There was an article in CAMPAIGN magazine here in Dubai about it how the word doesn't make sense. Still quite a nice thought though.
Intelligent. No subtitles make you glued to it even more.
Some people may ask "why does she even need sunless tanner, its not like anybody sees her".
I think that's the whole point. people use sunless tanner for themselves, to look and feel better for themselves and their loved ones.
Wonder if this is just a one-shot or if it is part of a campaign.
Also wonder who did it.
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I think there's a mistake. This is an ad for the Toyota Tacoma, not the Nissan Pathfinder.
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