Victoria Beer is actually Mexico's oldest beer brand which is something I didn't know until I looked it up. And while that would have made for an interesting campaign, this one goes for the culo. In this spot, three friends are watching the Mexican weather report on a laptop. innocently mind you, completely oblivious of the weather girl in the tight yellow dress who if I am not mistaken is Yanet Garcia, an actual hot weather girl on Telemundo. Apparently her charms are lost on everyone except for Gregorio the Gringo who quickly enters a (beer-fueled?) dream sequence in which he falls in love with Yanet, serandes her with a Mariachi band at thee in the morning, gets a tattoo that reads Yanet, Te Hamo, and right before's about to plant on on her, his buddies snap him out of it. Gregorio then looks at the beer and says "Mexico really has everything. Funny humor if just a bit expected. When I was an intern years ago, I lived with three Latin dudes-- one from Mexico, one from Brazil and one from Peru. And if they were watching the weather on Telemundo, it wasn't because they wanted to know whether they should bring an umbrella. So they only part that doesn't ring true in this spot is the fact the other guys are snapping him out of it.
Ad Agency: the community
Chief Creative Officers: Jose and Joaquin Molla
VP, Executive Creative Director: Leo Prat
Senior Copywriter: Federico Diaz
Art Director: David Uribe
VP, Integrated Production: Laurie Malaga
Senior Producer: Julio Rangel
Group Account Director: Mattia Nicodano
Account Director: Agustina Massa
Senior Account Executive: Erika Rivera
Account Coordinator: Jaqueline Aran
VP, Executive Director of Planning: Andrew Speyer
Jr. Planner: Bernardo Guzman
Manager of Creative Services: Maru Solowoski
Production:
Production Company- Gloria // The Maestros
Director: Rodrigo Valdes
Executive Producer Partner: Eric Bonniot
General Director: Enrique Nava
Head of Production: Gerardo Salas
Executive Producer: Ivan Lomelí
Line Producer: Martin de La Mora
1st AD: Khukame Garcia
Director of Photography: Memo Garza
Offline Editing House: Pixel Power
Editor: Alejo Hojiman
Head of Postproduction: Pablo Piriz
Online: Vapor Post
Colorist: Rudel Reyes
Executive Producer: Denise Zeigen
Music: Mixto Music
Chief Producer/Composer: J. Carlos Maya
Company: Constellation Brands
Brand: Victoria
Sr. VP & Chief Marketing Officer: Jim Sabia
Brand Director: Greg Gallagher
Brand Manager: Alicia May
Associate Brand Manager: Peter Gargula
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